FOR IMMEDIATE RELEASE Contact: Gerald Shaffer Shaffer Farms ogstraws.com
Shaffer Farms Launches Naturally OG Rye Straws – The Original Cocktail Straw, Reimagined
Roberts Creek, BC – [Insert Date] – Shaffer Farms is proud to announce the official launch of their Naturally OG Rye Straws, a revival of the original cocktail straw—organically grown, harvested in small batches, and carefully curated for discerning beverage professionals.
Rooted in tradition but designed for today’s eco-conscious market, Naturally OG Rye Straws are organically farmed and rotated annually to maintain soil health and crop quality. Each straw is a testament to sustainability, style, and sipping comfort. With a rich history tracing back to the first cocktails of the 1800s, ryegrass straws were once the elegant standard—and Shaffer Farms is bringing them back.
More than just a product, this launch marks the creation of an entirely new "farm-to-bar" marketplace, catering both to artisanal venues and larger-scale beverage operations. By building a supply network of small partner farms across multiple countries, Shaffer Farms ensures uninterrupted, stable delivery year-round, regardless of season, tariff challenges, or regional farming conditions.
“Our straws are more than compostable—they’re cultural,” says founder Gerald Shaffer. “They reflect a respect for history, a commitment to sustainability, and a better customer experience. Whether you’re a mixologist or a café owner, these straws speak volumes without saying a word.”
Key Advantages:
Organically grown with no chemicals or processing
Fully compostable and carbon-negative
Elegant and durable for cocktails, iced drinks, and more
Multi-farm global model for stable, reliable supply
Aesthetic value and a story customers love to share
Naturally OG Rye Straws are available now for commercial and wholesale orders, with custom wooden dispensers and point-of-sale storytelling materials available upon request.
